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Asian Brand Strategy 2Nd Edition: Lessons For The Future From Asia'S Best Brands
by Martin Roll
$7.00
| Author | Martin Roll |
| ISBN | 9781137359162 |
| Pages | 288 |
| Condition | Very Good |
| Format | Hardback |
A thoroughly updated second edition of the bestselling book Asian Brand Strategy, Martin Roll provides a comprehensive framework for understanding Asian branding strategies and Asian brands, based on new research and supported throughout by a wealth of new case studies. He offers trusted insights, knowledge, and perspectives into: the mind-set of the Asian boardroom, the Oriental Asia of the past, better understanding consumer behaviour patterns, and how Asian managers need to become trendsetters to succeed. It includes a user-friendly strategic model and examples of success stories and challenges.
- This book have no foxed spots - as good as new!
- Perfect for the extra fussy reader
- All books listed do not have annotations on reading pages, loose pages, water stains, and broken spines
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(Sample image only)