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Asian Brand Strategy 2Nd Edition: Lessons For The Future From Asia'S Best Brands

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Author Martin Roll
ISBN 9781137359162
Pages 288
Condition Very Good
Format Hardback

A thoroughly updated second edition of the bestselling book Asian Brand Strategy, Martin Roll provides a comprehensive framework for understanding Asian branding strategies and Asian brands, based on new research and supported throughout by a wealth of new case studies. He offers trusted insights, knowledge, and perspectives into: the mind-set of the Asian boardroom, the Oriental Asia of the past, better understanding consumer behaviour patterns, and how Asian managers need to become trendsetters to succeed. It includes a user-friendly strategic model and examples of success stories and challenges.
  • This book have no foxed spots - as good as new!
  • Perfect for the extra fussy reader
  • All books listed do not have annotations on reading pages, loose pages, water stains, and broken spines
  • 100% refund if we fail to meet your expecations - no question asked.

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