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Author Adam M. Brandenburger
ISBN 9780385479493
Pages 304
Condition Good
Format Hardcover

In the tradition of Reengineering the Corporation, Brandenburger and Nalebuff offer a revolutionary approach to business based on game theory--an economic analysis tool whose developers won a 1994 Nobel Prize. They show managers how they can profit by changing the way they think about customers, competition, and the market.
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