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Driving Digital: Microsoft And Its Customers Speak About Thriving In The E-Business Era

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Author Robert L. McDowell
ISBN 9780066620923
Pages 224
Condition Very Good
Format Hardback

Today, technology is more than a business tool, it is the force that drives business. Now this timely and incisive book reveals what executive and manager needs to know to understand IT and take full advantage of the digital revolution. Robert McDowell charts the trajectory of both the companies making a smooth transition into the new age of technology and the companies being left behind. Using vivid examples from his 10 years of experience at Microsoft, he explains the importance of using information technology at all levels within organizations, the essentials of job training and support, and the need to turn all business plans into technology plans. DRIVING DIGITAL is a must-read for professionals at all levels striving to stay at the cutting edge of the digital age.
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