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Enterprise One to One

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Original Price $7.00
Current Price $4.55
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Author Don Peppers
ISBN 9780385487559
Pages 464
Condition Good
Format Paperback

Enterprise One to One has taken its place alongside Don Peppers and Martha Rogers's The One to One Future as a marketing classic on how to sell more products to fewer customers through one-to-one marketing. In this brave new world, where microchip technology is making it possible for businesses to know their customers better than ever before, there is incredible opportunity to build unbreakable customer relationships. Peppers and Rogers explain the strategies needed to achieve killer competitive advantages in customer loyalty and unit margin. Among the things Enterprise One to One teaches are how to improve customer retention, not just incrementally but dramatically; how to increase your share of each customer's business over time; how to protect and increase your unit margin; and how to make the transition to the Interactive Age with today's new technologies. Enterprise One to One is the bible for successful marketing in today's competitive, high-tech world.
  • Expect some minor foxed spots on the book edges.
  • All books listed do not have annotations on reading pages, loose pages, water stains, and broken spines
  • Some may have names or short messages written on the flyleaf of the book
  • 100% refund if we fail to meet your expecations - no question asked.

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