How Stella Saved the Farm: A Wild and Woolly Yarn about Making Innovation Happen. by Chris Trimble, Vijay Govindarajan
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How Stella Saved the Farm is a simple parable about making innovation happen. Based on the award-winning work of Vijay Govindarajan and Chris Trimble, it is a story that will resonate for organizations of all types—public sector, private sector, and social sector, from mammoth global corporations to small companies employing just a few dozen people. The parable is about a farm in trouble. Bankruptcy, or the grim prospect of being acquired by a hostile competitor, threatens. The farm will succeed only if the team pulls together and innovates. The main characters in the story—Stella, Deirdre, Bull, Mav, Einstein, Rambo, Maisie, and Andrea—are like people you know, maybe even yourself. Their tale includes an unexpected leadership challenge, an ambitious call to action, a bold idea, countless internal obstacles and conflicts, fears, joys, triumphs, and even a love interest. It’s a story that can be enjoyed by anyone. How Stella Saved the Farm delivers eight simple lessons you can use to guide your own innovation initiatives to success. You will see how to avoid some of innovation’s most toxic myths, how to build the right kind of team, and how to learn quickly from experience as your initiative proceeds. And you’ll have fun along the way. http://us.macmillan.com/howstellasave... http://howstellasavedthefarm.com/
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