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Inspire to Innovate

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Author Arnoud De Meyer
ISBN 9781403996848
Pages 256
Condition Very Good
Format Hardback

Significant changes are taking place in Asia which suggest that innovation will be the major engine of future economic growth in the region, particularly in China and India. This book draws upon substantial research and interaction with senior managers in Asia and argues that effective innovation in Asia will require specific ways of managing innovation that will be different from existing models and approaches.
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