It's Not How Good You Are, It'S How Good You Want To Be
by Paul Arden
It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity - all endeavours that can be applied to aspects of modern life. This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom - all packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this book is a must.
- Expect some minor foxed spots on the book edges.
- All books listed do not have annotations on reading pages, loose pages, water stains, and broken spines
- Some may have names or short messages written on the flyleaf of the book
- 100% refund if we fail to meet your expecations - no question asked.
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