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Jugaad Innovation

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Author Sam Pitroda | Navi Radjou | Jaideep Prabhu | Simone Ahuja
ISBN 9788184002058
Pages 336
Condition Good
Format Paperback

Jugaad is a word often heard in general conversation in India. Whether to find ingenious solutions to problems or turn adversity into opportunity—Indians swear by it. In this seminal book, Navi Radjou, Jaideep Prabhu, and Simone Ahuja challenge the very way a traditional organization thinks and acts. Leading companies such as Facebook, Future Group, GE, Google, PepsiCo, Philips, Renault-Nissan, Siemens, Suzlon, Tata Group, and YES BANK, among others, are already practising jugaad to generate original ideas and pioneer growth. In the midst of rising global competition and swelling R&D budgets, Jugaad Innovation presents ways to innovate, be flexible, and do more with less. Peppered with examples of innovative entrepreneurs in emerging markets such as Africa, India, China, and Brazil, Jugaad Innovation illuminates paths to engender breakthrough growth in a complex and resource-scarce world.
  • Expect some minor foxed spots on the book edges.
  • All books listed do not have annotations on reading pages, loose pages, water stains, and broken spines
  • Some may have names or short messages written on the flyleaf of the book
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