Start Small Finish Big: 15 Key Lessons to Start and Run Your Own Successful Business
by Fred DeLuca
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In 1965, 17-year-old Fred DeLuca opened his first Subway sandwich shop with a $1,000 loan. Thirty-four years later, his franchise's sales generate over $3 billion from more than 13,000 stores in 60 countries. Now, those same principles that have nourished DeLuca's dream can be adapted by others -- especially those starting with limited capital from small loans. Offering solid business lessons and anecdotes of his own, as well as those of other successful entrepreneurs, DeLuca describes business strategies, including: -- beginning with an idea -- continually improving your business -- believing in your people -- attracting customers every day -- earning your reputation -- and taking those first bold steps, among others.
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