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The Fortune At The Bottom Of The Pyramid: Eradicating Poverty Through Profits

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Author Ck Prahalad
ISBN 9780131467507
Pages 432
Condition Fair
Format Hardback

The world's most exciting, fastest-growing new market is where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense untapped buying power. They represent an enormous opportunity for companies who learn how to serve them. Not only can it be done, it is being done--very profitably. What's more, companies aren't just making money: by serving these markets, they're helping millions of the world's poorest people escape poverty.

C.K. Prahalad's global bestseller "The Fortune at the Bottom of the Pyramid" shows why you can't afford to ignore "Bottom of the Pyramid" (BOP) markets. Now available in paperback, it offers a blueprint for driving the radical innovation you'll need to profit in emerging markets--and using those innovations to become more competitive "everywhere." This new paperback edition includes eleven concise, fast-paced success stories from India, Peru, Mexico, Brazil, and Venezuela--ranging from salt to soap, banking to cellphones, healthcare to housing. These stories are backed by more detailed case studies and 10 hours of digital videos on whartonsp.com.

Simply put, this book is about making a revolution: building profitable "bottom of the pyramid" markets, reducing poverty, and creating an inclusive capitalism that works for "everyone."
  • This book's edges have obvious foxed spots.
  • Apart from the visible brown foxed spots - the overall condition is good!
  • All books listed do not have annotations on reading pages, loose pages, water stains, and broken spines
  • Some may have names or short messages written on the flyleaf of the book
  • 100% refund if we fail to meet your expecations - no question asked.

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