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The Fortune At The Bottom Of The Pyramid,Non Fiction,Books

The Fortune At The Bottom Of The Pyramid

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Author C. K. Prahalad, Coimbatore K. Prahalad, Prentice Hall
ISBN 9780131467507
Pages 401
Condition Fair
Format Paperback

The world's most exciting, fastest - growing new market is where you least expect it: at the bottom of the pyramid. bull; ' The real source of market promise is not the wealthy few in the developing world, or even the emerging middle - income consumers. It is the billions of aspiring poor who are joining the market economy for the first time.' - CK Prahalad bull; Endorsed by world leaders and the UN Commission on Private Development and the Poor
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